India Emporium- an online Indian ethnic store

“Life inspired by India”, exactly what the punchline says, IndiaEmporium is a one stop shop for those who are interested in Indian Culture and its rich heritage. It offers an online platform to buy exclusive traditional products that India has to offer to the world.

Planning to be an International Ecommerce website, company is selling a wide range of products including Handicrafts, Home Decor, Ethnic and traditional Wear, Paintings, Ayurvedic Formulations and many more. The idea is to create a brand about India and provide Indian and international customers almost everything that Indian culture has to offer. In addition to India, it is currently providing its services to over 40 countries, with their main focus in US, UK and Canada.

The company also provides bulk orders to small shops and boutiques even providing discounts on big orders, which however directly depend on the order size. Apart from that, IndiaEmporium provide other features like customization, made to order services, consult a designer feature , suggest a dress and free shipping on International orders above 200 USD. These features help customers to get customized clothes, consult a designer which they can do via chat window available on the website or by calling on the numbers provided, and get assistance just like from a personal stylist.

At the moment, the company is doing more than 500 transactions per month with average ticket size above INR 5000. Currently self funded with an initial investment of around INR 1 crore, IndiaEmporium is now planning to secure an outside investment in future from VC’s or Angel Investors in order to expand its operations.

Founded in 2011, the company claims  to be already profitable. With an average monthly visitors of above 150,000 the company is clocking sales above INR 20 Lakhs each month.

The founders seem very positive about the scope of growth that the industry has to offer and believe they will generate high revenues in the future. “We are expecting to close business amounting to INR 4 Crore by end of financial year 2013, with more than 50% of business coming from overseas, if marketed and invested well, we hope to achieve turnover of above INR 100 crore within 3 years.” added Sagar Dhingra, Founder, IndiaEmporium.

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