Daily Deal Site Groupon has joined hands together with Webstore of Croma to launch a microsite which will provide daily deals on Gadegts presented by CromaRetail.com. Groupon will be managing the deals, Croma will bring the expertise of logistics at the backend.
After cromaretail.com which was launched last year , this venture of TATA with Groupon will try to strengthen its reach in Online Retail vertical. It can help Croma Retail to take leverage of the marketing platform provided by Groupon and smartly merchandize the inventories across its properties and provide higher discounts with a label of a third party to compete in the discount game.
For Ajit Joshi, CEO, Croma, this type of collaboration will help Croma to widen it’s horizons to reach customers, who are looking for attractive deals on gadgets without compromising on the quality. Groupon will offer discounts of up to 70% to customers, who will book through the site.