Flipkart launches Marketplace

Flipkart has finally launched its marketplace with 50 sellers on board, currently selling in books, media, and consumer electronics categories. Clothes, shoes and other categories are expected to be added soon in the coming times.

A Marketplace allows the multiple third party companies to create their own ecommerce stores by listing their products and inventory information on its website and then the consumer transactions are processed by the marketplace operators. In February this year it started inviting sellers to list their products on Flipkart through the sellers.flipkart.com.

Flipkart has created the blueprint for Flipkart’s Marketplace with the determination to take online shopping to the masses. While on the one hand it furthers Flipkart promise of customer delight by giving more choices at competitive prices, it also serves as the foundation for entrepreneurship to flourish without having to worry about investing in any physical or virtual infrastructure and yet access millions of customers across the country with just a click explains Sachin Bansal, CEO and Co-founder, Flipkart.

Flipkart Marketplace

  • A large part of the user experience (product selection, customer service and logistics) is seamless with an expanded selection of products.

  • Users will continue to enjoy COD/EMI options and friendly return/replacement policies.

  • Flipkart will take care of shipping and doorstep delivery through its logistics partners, assuring users of a quality experience.

  • In keeping with its focus on customer delight, Flipkart will establish a protection programme to resolve any complaints.

  • Sellers will be identified through a rigorous onboarding process and allowed to sell only genuine products.

  • Sellers who provide a superior customer experience will receive prominence on Flipkart Marketplace.

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How will Flipkart marketplace help sellers

  • Sellers can increase their sales multifold by reaching out to Flipkart’s large user base.

  • Sellers can list their items or select from Flipkart’s existing catalogue.

  • Sellers can enjoy hassle-free shipping with Flipkart’s trusted logistics partner.

In terms of enabling the SME community, Marketplace will allow smaller players to transact on the same platform as larger established retailers and help them garner business intelligence by understanding their position vis-a-vis competition based on factors such as pricing, offers, deals, etc.

“I’m totally excited about the launch of Flipkart Marketplace. With Flipkart being the pioneer of Indian e-commerce, I was waiting for it to step onto this platform. My journey with Flipkart has been exciting and experiential. My feedback as a seller was valued and suggestions were taken and implemented. Flipkart has always stood for customer obsession and I can see the same obsession with sellers as well. I see Marketplace as a long-term profitable venture for me and this relationship is here to stay.” said Prashanth U K, owner of Advaith Inc., a Bangalore based retailer that sells consumer electronics.

“In the last 12 months, more than 80 million unique visitors have came to Flipkart. Five out of six online Indians visit our website. Sellers on Flipkart will get access to this vast user base, which is akin to the footfall in prime retail spaces in the top 10 cities of the country,” said Sachin.

Flipkart competes with other marketplaces like Tradus, Snapdeal, eBay, Ladyblush, Shopclues and Infibeam.

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The Flipkart category expansion timeline

  • Suresh Kumar

    Only WS Retailer selling all the items, which is owned by Flipkart itslef. Launch of marketplace seems more like way to avoid legal issues with enforcement director for violating multi-brand retailing FDI. Just a sham!!