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Facebook acquires mobile platform Parse

Parse, a San Francisco based startup has recently announced in a blog post, that it has been acquired by Facebook. The company was working in providing tools to mobile app developers. As reported by Techcrunch, the deal has been finalised in $85 billion in a part-stock/part-cash transaction.

This has helped Facebook to foray into a whole new category. With Parse, company will be now be able to provide back-end services for data storage, notification, user management and many more. Not only that, this has also opened new doors for Facebook to generating profits by providing paid tools and services to develop mobile apps.

This would not affect Parse’s apps or its service users in any way and the company will keep working under the same brand name. Facebook has mentioned that they do not have any intention to make any changes in Parse’s operations. Parse’s products and services will be offered in a same way as prior to this acquisition.

“Combining forces with a partner like Facebook makes a lot of sense. In a short amount of time, we’ve built up a core technology and a great community of developers. Bringing that to Facebook allows us to work with their incredible talent and resources to build the ideal platform for developers” said Parse in the same blog post.

Parse, a cloud app platform for several operating systems including iOS, Android, Windows 8 etc., was launched in 2011 and raised series A funding of $5.5 million in same year through an incubator program. It has raised total fundings of $7 million since its inception from investors like Ignition Partners, Google Ventures, Garry Tan, SV Angel , and many more.

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