With the ever evolving need of online product discovery with a easy to use interface for consumers, a new product metasearch engine startup, Buyt.in has joined the league.
Why will a consumer use Buyt.in? Convenience and intelligence is the key here. If it catalogues, compares and is easy to use and targets well, Why not?
The ‘model’ of Buyt.in has its own importance for the growing online retail ecosystem in India. It can cut down the marketing budget of a retailer by promoting products through its platform to consumers and charging retailers per transaction, giving exact matrices of cost per acquisition. It can help retailers to focus on their USP and drive sales rather than diving into SEO & SOCIAL media marketing.
Buyt.in, use a copyrighted intelligence e-Commerce Metasearch Engine, built inhouse. It offers aggregation and comparison for relevant categories. The landing URL offers clean design and clear service of product discovery through keywords without stating any confusion as of a complete ‘shopping manual website’, showcasing category, brands, gender, discount, deals. Its mobile version is not much optimized.
How does its search engine work? When a user provides an input, Buyt crawls the web, extracts information as per the user input and then use a set of rules to categorize them. The crawling is done regularly to provide up-to-date information.
The company’s founded by four young entrepreneurs – Yogesh tomar, Vishwanathan, Simran Singh and Sunil, currently self funded but the team in talks with Angel investors to raise a seed round.
It provides product information of around 2,500 brands across 9 online stores. Started 8 months back, now it has daily traffic of 300-400. The companies future marketing strategy will be mainly SEO (bread & butter of affiliates) and Social.
Buyt.in, Nupinch.com, Mypriceindia.com, Pricedekho.com, and more platforms are ideal for single branded & vertical online retailers to save cost inputs of SEO, Social and avoid competing with deep pocketed horizontal retailers in marketing and customer acquisition.
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