Speculations regarding Madura Fashion & Lifestyle to opt for the ecommerce platform seem to have turning true. Division of Aditya Birla Nuvo Ltd, Madura Fashion & lifestyle is going to launch its website under the name Trendin.com soon.
iamwire had the first look of the website, though the website is open only for the employees and workers of Madura so as to use the website only for the testing purpose.
Last year Ashish Dixit, Chief Executive, Madura Fashion & Lifestyle revealed plans of Madura to foray into the e-commerce space to sell its brands, though at that time they were not ready to disclose further details about this.
The website is expected to go online with brands like Allen Solly, Louis Philippe, People, Peter England and Van Huesen offering loyalty points.
Madura Fashion & Lifestyle, is a division of Aditya Birla Nuvo Ltd, is one of India’s growing branded apparel companies and a lifestyle player in the retail sector. It offers bands like Louis Philippe, Van Heusen, Allen Solly, Peter England and People. Madura has a retail chain of 1,100 stores and is present in more than 2,000 premium multi-brand stores and 100 departmental stores.