Growing online retail ecosystem in India – Nitin Bawankule, Industry Director, Google India

Session on growing online retail ecosystem in India, by Nitin Bawankule, Industry Director, Ecommerce, Local & Media, Google India at Internet Retail Expo 2013. In this session Nitin, explained how Google sees at the Internet Ecosystem; what’s happening in the internet ecosystem globally and in India from an ecommerce point of view and what Google is trying do in India around online ecosystem.

Key Takeaway’s

  • By 2015, 45% of the global population will be online through 15 billion devices. Every second person entering a retail shop might have an access to internet; it can be good or bad, good because every person entering in your shop will be very well aware what to buy and bad because if he realizes that what you are selling is not as good as it is available online or get somewhere else. “Customer will be aware.”
  • 75% of the total world population is already on social networks (Twitter, Facebook, Google+, YouTube). From retail point of view, through social networking sites customer gets opinions from friends, relatives, and even unknown people before he starts buying or starts doing a transaction.
  • In 2012, Global ecommerce industry was worth USD 1 Trillion, consumers are buying products online all over the world. In India, online retail is only 0.4-0.5% out of total retail. In 2012, online retail excluding tickets in India is estimated to be around 1.7-1.8 Billion dollars.
  • Top five motivators to buy online: Money back if the product is not right, Cash on delivery, Fast delivery, substantial discount.

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