Nikhil Rungta, ex-Country Marketing Head, Google India, has officially joined online e-commerce portal Yebhi.com as their Chief Business Officer. In this role Nikhil will be managing the strategy, planning and execution of the company’s sales, marketing and product development. Manmohan Agarwal, CEO, Big Shoe Bazaar is also confident that Nikhil will bring success at Yebhi.com with his extensive experience.
With certain plans for Yebhi already in place, it seems Nikhil will not be wasting any time with implementation. “I will be teeing off with a new TV campaign based on the concept of ‘Try and Buy’… (It) will be the game changer for the Ecommerce category and will help in taking the category to the next level. The campaign came from a deep understanding of how consumers buy online and the fact that one of the biggest barriers to purchase is lack of touch and feel of the product.”
Having been with Google since 2009, Nikhil has been credited with the success of projects including Google Search, YouTube, Chrome, Android, Google Plus and initiatives like the Live Streaming of IPL on YouTube and launching ‘Get India Business Online’. With 15 years of experience, he is clearly able to read the pulse of the e-commerce market well. “In the last few years Yebhi.com has built a great ecommerce business with an impressive catalogue of products and best-in-class fulfilment, the third pillar they want to now strengthen is brand building. Having build brands like Yatra.com, Chrome and YouTube in India, this is tailor-made opportunity for me”.
Yebhi.com is an Indian Home, Lifestyle & Fashion e-retailer that was launched in the year 2009. Co founded by Manmohan Agarwal, Nitin Agarwal, Rajul Jain and Danish Ahmed, it is based out of Delhi NCR and the brand name is owned by Big Shoe Bazaar India Pvt Ltd. Big Shoe Bazaar India Pvt Ltd. raised Rs 100 crores ($18 million USD) in Series C funding last year in July 2012, led by Fidelity Growth Partners India and Qualcomm Ventures along with existing investors Nexus Venture Partners and Catamaran.