Deploying trust – drive business up, drive fear away

Deploying Trust – Drive Business Up, Drive Fear Away, session by Sarabjeet Khurana, Director, Website Security Solutions (SEA / India & SAARC), Symantec at Internet Retail Expo 2013. The key objective of this session was to reinforce the idea of trust and how important is it for any business to grow and thrive.

Key takeaway’s

  • The ultimate dream of any business should be customer success and delight, companies can’t succeed unless customer succeeds, whatever plans are made must be made keeping customer in mind.
  • Pillars to drive and grow online business: Get people on your site, protect customer data and corporate data and provide ecosystem in which consumer feels safe and sound once they are on your website and also reduce risk exposure.
  • Lack of search and comfort may protect your customer from visiting your website, while searching if there is lack of trust that customer captures or grasps, this may make him go to some other website; so right from search, we need to start establishing trust in the mind of consumers.
  •  Customer who trusts your site stays on your site, clicks, connects buys from your site. And thus customer who trusts your site comes back to your site.
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