Ecommerce, Social

Creating an online retail brand

Creating an online retail brand, session by Ashish Kashyap, Chief Executive Officer, MIH India, Ibibo Group at Internet Retail Expo 2013. In this session Ashish gave deep insights of the key elements involved in creating an online retail brand.

Key elements of creating an online retail brand

  • Marketing & Analytics
  • Social Media
  • Partnerships & Alliances
  • ATL
  • Platform
  • User experience
  • Trust processes
  • Payments & Settlements
  • Delivery & service
  • Fulfillment
  • CRM & Analytics

Your brand health means growth in direct traffic & organic traffic, increase in conversion rate, bounce reduction, net promoter score and repeat buyer rate; that’s the holy grail creating a online retail brand.

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One comment

  1. 1

    Interesting presentation, would have liked to get more in-depth viewpoints. Also, social media versus locality access is very interesting and powerful concept.

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