Ecommerce, News launched as an apparels search engine, has launched as an ‘Apparels Search Engine’ that scans merchandise selling across varied online stores and presents them on one single platform.

Nupinch will act as the comparison & selection site for apparels and will be redirecting the traffic from the product page to the etailer store. The company still has a long way to go for ‘quality’ cataloging & imaging to drive more referrals as it is under beta phase. There are currently 17 online stores active with Nupinch such as Shopnineteen, Brandmile, and so, with several categories under Men & Women apparels.

Ankur Sethi, Co-Founder & CEO,, said, “It feels great to finally go out & be available to the audience, had been waiting to do that since we froze the idea 2 months back. We are starting with 17 online players right now but we shall accumulate 35-40 in few weeks to come covering some top names in the trade.”

Apart from just being a referral/aggregator site, Nupinch has plans to drive further experience for consumers through intelligence for Local, and engaging consumers for fashion quotient through blogs, experts advise, etc. The company is bootstrapped and will be moving for raising fund.

It is founded by Ankur Sethi and Vivek Jhorar. Ankur began his career with Daikin Air Conditioners, and an entrepreneurial stint. Vivek has worked with Bharti Walmart in the retail venture for almost 4 years.

Iamwire Byte
Entrepreneurship in Internet & Ecommerce is witnessing an increasing trend as more professionals are trying to join the bandwagon. The industry is certainly to mature by newer pain-solutions being launched as the market ‘demands’, and comparison shopping and affiliate marketing will certainly be an upcoming trend with times to come.

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