American Swan debuts in Online Retail with INR 40 crores investment for India

Fashion and apparel-led lifestyle company, American Swan Lifestyle, goes online and has got an investment of 40 crore from global digital media conglomerate Four Cross Media for its Indian business. With this American Swan will be the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.

Anurag Rajpal, Director and CEO, The American Swan Lifestyle Company, on this said, “As consumers in India look for global designs and standards with affordable pricing and the convenience of a click, American Swan expects to garner a significant share of the apparel & lifestyle market.”

Talking about the investment, Puneet Johar, Co-founder & Managing Director, Asia, Four Cross Media said, “With American Swan we are focused towards building an aspirational lifestyle brand. Our focus is to build compelling consumer engagement using digital media as that is a space we understand and are confident about.”

The portal will be offering customers a range of products spanning categories such as Men’s and Women’s apparel, footwear, accessories, beauty, home and living products and will delivering products  nationwide.

Speaking about American Swan Anurag Rajpal said, “We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience that seeks international quality & fashion. Our product detailing, packaging and fulfillment is at par with the international standards,”

American Swan already has a fan base of 241,081 on Facebook community named American Swan: Fashion country. And its merchandise is also available on other leading e-commerce sites including Flipkart, Jabong, etc.