Amex announced a new social commerce experience that turns Twitter #hashtags into purchases in a unique and seamless way. This new service launched by American Express with Twitter will let people who link their cards to their Twitter accounts buy products simply by tweeting in response to special offers made over the service.
American Express Card members who sync their eligible Cards at sync.americanexpress.com/twitter and tweet special #hashtags can buy American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360.
“Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform to bring value to Cardmembers and merchants,” said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express. “Now, we’re leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what’s possible in the world of social commerce.”
American Express first launched its original Twitter Sync feature last year, which allowed customers to get discount deals by tweeting hashtags of special offers. Now it has extended the feature to allow payments.
For now, The $25 American Express Gift Card can be purchased using a synced American Express Card for only $15 by tweeting #BuyAmexGiftCard25 (quantities limited, offer expires 3/3/13, limit one per Cardmember). The remaining catalog of products will go on sale Wednesday, February 13 at noon, EST, when the full list of special product #hashtags will be released and highlighted as “favorites” on the @AmericanExpress Twitter page.
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