Internet search giant Google has launched India’s own version of ‘Cyber Monday‘, or ‘Black Friday’ where products will be sold online within a day to encourage e-commerce sales in the country, the day is scheduled on 12th December 2012 as Great online shopping festival. Apart from Google, Citibank has also planned to offer discounts within a time frame of 24 hours on 5th December reported The Economic Times.
Google India has partnered with around 50 sites, unlike Citibank, Google is not offering any discounts but is offering deals for the people, participating sites include companies like Flipkart, JewelsKart.com, Utsav Fashion, Snapdeal, Goibibo, BagsKart.com, BigRock, Gitanjali, Tradus.com, Naaptol, WatchKart.com, Rightshopping.in, Zansaar, Timtara, Zivame, Jabong, Firstcry, Fabfurnish, Inkfruit, Makemytrip, Hushbabies, Zovi, etc. Customers can buy deals which are categorized into apparel, accessories, travel, home & kitchen, electronics, etc. Google with its basic objective to promote eCommerce sites has also included a tips page to educate the users with basic online shopping queries.
Whereas different from the Google’s deal idea, Citibank is offering discount up-to 60% limited to its own credit and debit cardholders, these discounts will be applicable for various product categories on 17 well-known internet shopping platforms like indiatimes.Com, ebay.in, snapdeal.com, indiaplaza.com, zoomin.com, yebhi.com, zovi.com, excluzen.com, highstreet labels.com, goodlife.com, pepperfry.com and myntra.com, etc. Citibank said it aims to promote e-commerce by bringing together leading ecommerce players on one platform on the day through this event, named ‘OMG! Sale’. Citibank is yet to decide whether it would follow the annual ‘Cyber Monday’ model when it comes to the frequency of the event, as the dynamics of the Indian market might require it to be conducted at least twice a year.
The term Cyber Monday was created in 2005 by the marketing companies to persuade people to shop online. Since then the ‘Cyber Monday’ has become a phenomenon, in last four years ‘Cyber Mondays’ have recorded billion-dollar sales.
With bringing together leading ecommerce players on one platform for the first time apart from increase in sales and business for the ecommerce companies, the Indian customers will also experience a whole new world of e-commerce.