Vizury Interactive, a digital marketing technology company has raised close to USD 9 Million in its Series B round of funding. The funding was led by Nokia Growth Partners (NGP) with participation from existing investors Ojas Ventures and Inventus Capital Partners. Existing angel investors who led the seed round of funding also continue to remain invested. The funds will be used to strengthen the company’s presence across Asia, Australia and South America, step up R&D efforts and drive product innovations.
Vizury’s product Visitor Relationship Management (VRM) enables eCommerce and online travel companies to harness the value of their digital data in a structured, multi-phase manner. It is already widely used by global industry leaders such as Webjet, Virgin Airlines, Expedia, Zuji, Netshoes, Viajanet, Zozo, Kokuken, Ctrip, Yintai, Jabong, Jet Airways and MakeMyTrip.
“We see this funding as an endorsement of our approach to strategically partner with our customers and help them drive revenue using a combination of cutting edge technology and enterprise class service” said Chetan Kulkarni, Co-Founder and CEO of Vizury. “The capital infusion will allow us to accelerate our investments in R&D, bring new products to market and establish ourselves as clear leaders in the space. Having NGP, Inventus and Ojas in our corner will be invaluable as we make the next big leap”, he added.
John Gardner, NGP managing partner in the US, said, “Vizury’s industry-leading behavioral ad targeting products and intense customer focus position the company well for expansion across a number of regions. With this investment, we reinforce NGP’s commitment to investing in the growth of the global advertising technology space”.
Established in 2008, Vizury is privately held and backed by leading VC firms from India, Singapore and the Silicon Valley. Vizury is headquartered in Bangalore, India with operations in China, Australia, South East Asia, Japan and South America.