Recently launched UrbanLadder.com, led by Ashish Goel, (ex –McKinsey, ex-COO of ACK Media); and Rajiv Srivatsa (ex-Yahoo) announced that the company has raised $1 Million in funding led by IndoUS Venture Partners. The web store aims to provide furniture and home décor products to consumers.
The company will use the funds to strengthen the team, build the customer service infrastructure and invest in technology to give the consumer a distinctive experience. UrbanLadder.com has recently added Nikhil Ramaprakash as VP, Online Product, Kaustabh Chakraborty as VP, Operations and Shubha Hegde as VP, Marketing.
“The Indian consumer struggles to buy good quality, well-designed and well manufactured furniture at reasonable prices. We aim to deliver delight to the Indian consumer by setting global benchmarks for distinctive and deep product range, a memorable shopping experience online and forthright business practices”, said Ashish Goel, CEO, Urban Ladder.
”Home décor is a large and under-served opportunity. This large market requires solutions that offer customers value and requires affordable products with a convenient buying experience. The team at Urban Ladder have a highly differentiated approach and we are pleased to support them in building a leading brand that stands for quality furniture and convenient customer experience”, said Vani Kola, MD, IndoUS Venture Partners.
Urbanladder.com currently offers range in coffee tables, side tables, dining tables, balcony sets, book-racks, display units, wall racks and a host of other products with more products launches in coming months. It also sells denim furniture & reclaimed furniture.
“We have an elegant and simple digital store-front, with deep product information. The category suffers from a lack of standardization in product specs and insufficient information availability, leading to core issues in the consumer purchase process and post-purchase dissonance. We are striving to deliver a much better, informed buying experience to our customers”, explained Rajiv Srivatsa, COO, Urban Ladder.