Timex group India has recently ventured in the Indian online space with the launch of www.helixwebstore.com , an ecommerce portal which is dedicated to their brand Helix. Web store offers approximately 100 attractive SKUs and watches which have been specially designed for the contemporary and tech-savvy youth by internationally acclaimed designer Giorgio Galli at his design centered at Milan.
On the occasion VD Wadhwa, CEO & MD of Timex Group India Ltd said, “As the digital movement gains further momentum and impacts every aspect of the way business is transacted, it was imperative for us to stay ahead of the curve and make ourselves visible and accessible across all retail and digital formats. With the launch of Helix Web store, we hope to cater to a segment of our target audience who prefer the convenience of shopping online for personal accessories like time-wear. The new web store provides a rich, fulfilling user experience and I am confident that this initiative will provide an added momentum to customer engagement with the brand as well as have a positive impact on sales.”
Timex Group which is the one of the world’s largest watch maker since 1854 that designs, manufactures and markets innovative timepieces and jewelry globally, has a portfolio of several brands like Timex, Marc Ecko, Nautica, Salvatore Ferragamo, Versace, Helix, Tarun Tahiliani which are spread across various segments from mid-premium to luxury segment with selling channels in more than 100 countries. TIMEX Group India Ltd. which has grown to become one of the leading brands in the organized watch market is soon planning to launch Timex India website which will be integrated with ‘HelixWebstore’ to enable customers to browse easily for other Timex watches along with the option of sharing their purchases and experiences on social networking sites.