Lapis Marketing Pvt Ltd owned Baby Products etailer, Hushbabies.com recently acquired Kids Apparel’s etailer Mangostreet.com in a cash plus equity deal. The traffic on Mangostreet.com is currently being redirected to Hushbabies. Mohit Yadav, who was the Founder & CEO of Mangostreet, has joined the Cofounding team of Hushbabies since this week. Post-acquisition Hushbabies will be expanding categories and even to private Labels, where the talent & resources acquired will come in handy.
Mangostreet started in January 5 this year and was witnessing fair bit of demand coming from parent in this niche category, where Hushbabies went on aggressive since this January in customer acquisition and achieved 1000 transaction per day milestone within 6 months. It also raised a fresh round of funding from IndoUS venture Partners this year.
Talking with Mohit Yadav, Founder – Manogstreet.com he said, “We have a fair bit of experience in private labels because of one of our previous venture, so we can add lot of value for that. There is also a bit of overlapping in the TG of Hushbabies and Mangostreet and I considered taking this forward with them.”