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Internet Entertainment charms rural India; Claimed Internet users to reach 45 million by Dec 2012

Internet Entertainment charms rural India; Claimed Internet users to reach 45 million by Dec 2012

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Penetration of Internet In rural India has seen a significant growth from 2.6 percent in 2010 to 4.6 percent in 2012 in terms of claimed Internet users and 2.13 percent in 2010 to 3.7 percent in 2012 in the case of active internet users according to a recent I-Cube report on Internet in Rural India by Internet and Mobile association of India (IAMAI) and IMRB.

With a turnover of INR 150 Crore in 2010-11 Leayan Global now looks to attract consumers online too under ‘Redchief.in’

With a turnover of INR 150 Crore in 2010-11 Leayan Global now looks to attract consumers online too under ‘Redchief.in’

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Leayan Global Private Limited which comes under RSPL Group and in Indian Leather industry since 1995 with their brand ‘Red Chief’ is now all convinced to create a consumer base online with Redchief.in

With a key strength in global sourcing model and knowledge of leather industry, online journey for Red Chief was faced with several questions, whether to do it in-house or outsource?