Roomstory.com, an online store for home décor & furnishing products has recently launched its services to cater for the needs of this category among consumers and bring together various brands in this space. It offers products across three classifications, Bed & Bath, Décor & Furnishings and Kitchen & Dining.
The company is aiming to provide a platform for brands, both aspiring and established, to showcase their styles and increase their reach among consumers via online. It has in list 36 brands with Artt’dinox, Philips, Maspar and FCML few among them. It is also bullish about demands from customers in Tier 2/Tier 3.
As per Nipun Virmani, COO & Co-founder, RoomStory.com, “In general in spite of the recent pessimism surrounding the Indian economy, the longer term prospects of e-commerce in India remain strong especially given the growth in the internet penetration and mobile internet devices. To addition to that there are plenty of opportunities to disrupt the home décor industry in India, making RoomStory.com a particularly exciting prospect.”
The online shop offers clean design and delivery across India, with multiple payment options including COD. The overall category of Home Décor & Furnishing is growing leaps and bounds where customers are attracted to visit the e-store as it offers faster navigations, wide variety of products and ideas. Talking about the potential of Online Home Décor, Prerak Sethi, CEO & Co-founder, Roomstory.com said, “India is a young country with 60% of its population between 18-35. Home décor is seeing a boom owing to multiple factors. Apart from just the growing internet base of the country, the concept of a better lifestyle with more and more disposable income is giving impetus to this segment. With a vast product selection thorough our website, we don’t only enable customers with choice, but a lifestyle on a whole.”
Prerak has an MBA from the Kellogg School the Management and has worked with Deloitte and ZS Associates whereas Nipun graduated from MIT Sloan School of Management with an MBA in 2011.
Other players in this category include Pepperfry.com, Kingschest.com, Fabfurnish.com, Zansaar.com.