Kankei Group, a customer interaction management company, has launched Tiger Pug aiming to cater the growing content needs of eCommerce and online stores, online marketplace operators, deal and group buying sites.
The rapid growth of the ecommerce ecosystem in India has led to the emergence of new product and services companies supporting this segment such as Logistics, Payment Gateways and Content services being one of them. With the growing multimedia engagement of consumers for buying, businesses need to provide consumers with relevant and focused information for better conversions. The content needs to be informative and compelling to initiate a call to action. It can also play an important role in SEO.
“Content requirements for internet retailers are increasing by the day,” says Tiger Pug president Ajay Miglani. “We feel there’s a genuine need for quality, specialized content specifically targeting the needs of this segment.” In general content services mainly include cataloging, product description, product FAQs, buying guides, category pages and content based SEO.