HeavenandHome.com which is backed by Rocket Internet in India under its Westwing Project will now be merging with Fabfurnish.com as per the company official. It was started by Tushar Ahluwalia, Nishrit Shrivastva and Sunnyraj Agarwal under EIR program last year, and was members only premium home and lifestyle products portal.
According to the sources, company has gone through a massive layoff recently and has also stopped taking new orders on heavenandhome.com currently.
Iamwire tried to contact Tushar Ahluwalia, CEO, Heaven & Home who refused to share much detail but clearly said, “I can only tell you at this point that H&H will be merging with Fab Furnish. Unfortunately, that’s the only information I can give you.” He also refused to comment about the reason of such a decision about the company and it remained unclear what sort of merger will it be? However the traffic for Adwords ‘Heaven and Home’ is being promoted to Jabong through Google SEM.
Earlier BusinessWeek reported Rocket to phase out Bamarang which was operating in 12 countries including India to focus more on WestWing. But in the case of H&H, that comes under WestWing, questions on its fate yet remain unanswered. Whether is it a scale down or a backend integration? Whether Rocket will operate two brands together or will it phase out one? Or is it a failed experimentation in India?