Genesis Colors, which operates Bwitch lingerie brand in India, has launched its ecommerce store Bwitch.in. Currently it features around 110 products under four different categories named as bra, panties, nightwear and shape wear.
The Bwitch has launched its Indian webstore – bwitch.in with an Indian ecommerce service provider Net Distribution. Net Distribution claims to operate several online stores ranging from large to mid-size stores. According to its website the brand ‘Bwitch!’ belongs to the Genesis Colours Pvt Ltd and is being used on this site under specific agreement.
The website supports all domestic and international Visa, Mastercard credit cards including American Express, however it does not offer Cash on Delivery (COD) as a payment option which is seen as an important payment gateway by etailers across the country. On shipping and delivery front, it claims to deliver the orders within 7 business days from receipt of payment.
UX/UI: The color theme goes in sync with feminine touch and it boasts filters across categories, color, price, style, fabric and size. Product pages bear good resolution zoom – enabled pictures with brief description about fabric and size chart.
Apart from B2C segment bwitch.in provides small retailers across the country to purchase the products in bulk from the website and also offer interested businesses to become a franchise.Participation of lingerie, innerwear and negligees industry in Indian online space has been on rise from quite some time. In last six months, this category garnered fair amount of traction from entrepreneurs including Bollywood stars such as Neha Dhupia.