Speaking on the launch of bathladirect.com, Rohit Bathla, CEO said ‘We are a trusted, customer centric brand with over 40 years of experience in product design and manufacturing. Bathla products are known for their safety, convenience, quality and reliability. We are leaders in the Home Improvement and Industrial Applications Segments. The main objective is to provide consumers with the convenience of buying our high quality ladders, ironing boards, clothes driers and other home improvement products from anywhere in India. “
An interesting feature of the webstore is the ‘Ladder Buying Guide’. This shows the importance of building purchase and decision support content for online stores. The bathladirect.com store is conceptualised and set up in partnership with Net Distribution Services. Ajay Miglani, CEO of Net Distribution informed that ladders, clothes driers and ironing boards are a new category within the Indian ecommerce space.
User experience of bathladirect.com
The site is first of its kind as it looks moderate and clutter free. The color combination used on the site is in sync with the range of products such as ladders, clothes driers and ironing boards. Besides, there is ladder buying guide on the left hand of the product enables for easy accessibility for same. The front page of site is well crafted as it gives out clear and concise picture of products on sale.
For customer care support, the service seems to be of old time where you have to in queue to get your request processed. Among the payment gateway front, it accepts all plastic card based payment options including debit card, credit card and net banking, however it does not support Cash on Delivery (COD). Transactions on the website are protected by SSL (Secure Sockets Layer) and Secure Data Encryption using a 1024-bit process.
The site also declares that once products are delivered to consumer and accepted as accurate and as per the original order; there is no refund or exchange possible. It also claims to make the products reach to consumers within 10 business days from receipt of payment in between working days.