Internet Retail Expo 2012 has concluded successfully with various thoughts emerging from the think-tanks of the online fraternity. During the course of the event iamwire caught up with Mahesh Murthy, Partner Seedfund for a live chat. As expected, Murthy spoke at length on aspects like integration of offline and online Retail, investment perspective, marketing and few demises of e-tailers in 2011. Below is the brief interaction.