Internet Retail Expo 2012 has concluded successfully with various thoughts emerging from the think-tanks of the online fraternity. During the course of the event iamwire caught up with Mahesh Murthy, Partner Seedfund for a live chat. As expected, Murthy spoke at length on aspects like integration of offline and online Retail, investment perspective, marketing and few demises of e-tailers in 2011. Below is the brief interaction.
Very well said, Mahesh. Specially agree with the part that consumer wants to buy anytime and expects business to be contactable anytime. To e-enable retailers in low cost yet effective way, we started Half Cookie in Mumbai. We hope to convert local retailer to adopt mobile and e-commerce in a simple way. Also there is one misnomer that if you are a e-commerce site, you need to service entire country. In our view, buy going online, a local retailer can service 30 km radium instead of 5Km radius. Even that is significant.
Good Work!