PolicyBazaar launches mobile website for Internet enabled handset

Looking at the importance of insurance in every aspect of life, Info Edge and Intel Capital-backed insurance aggregator portal PolicyBazaar.com has launched its mobile website M.PolicyBazaar.com.

On the launch of the site, Akshay Mehrotra, CMO, PolicyBazaar.com said, “With increasing mobile penetration in the country, mobiles are becoming the tool for accessing internet.  The consumers owning Internet enabled handset is growing at 300 per cent a year. We believe the next growth in the e- commerce business will be fueled by mobile Internet.”

At present, ten life insurers offer online term plans; and six firms focus on online health and motor insurance. Around 35,000 policies a month were sold in 2011, up from 10,000 policies a month in 2010. Earlier, Intel Capital has invested 30 crore and Info Edge followed up with 10 crore in 2011.

According to the company, the move is aimed to cater to the needs of its 5,000,000 visitors who visit the site every month via mobile phones, out of which 6 per cent visit through Apple iPad, another 6 per cent visit through Apple iPhone, 11 per cent visit through Android devices, 65 per cent visit through Nokia Symbian/Opera Mini and 11 per cent visit on other devices.

The User Interface is plain and simple. It has been designed on HTML5, CSS3 and works across major platforms including iOS, Android, Blackberry and Symbian. For the potential consumer on the site, out of five best plan (Health Insurance, Travel Insurance, Car Insurance, Personal Loan, Investment ) only the ‘Investments’ product has been particularly activated. Going further users can fill their personal information to get the best investment plan for themselves.  The site also mentions itself as a Naukri.com and Intel Capital Portfolio Company. However, there is no basic information about the site on the home page and customer care service seems to be just in sleeping mode as it connects to the executive after wait of a minute.

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