Komli Media, Asia Pacific’s leading media technology company with solutions across display, mobile, video, social, search and data for advertisers, agencies, and publishers has acquired Singapore based Admax Network, one of the largest South East Asia’s (SEA) digital media networks.
The online advertising market in SEA region is slated to be worth around US$ 250 – 300 million and growing at 30-40% per year. This acquisition will provide Komli Media with the region’s largest and most diverse publisher network of 4,600 local and international websites, including Admax’s exclusive sales partnership with Facebook in Thailand, Indonesia and Philippines and with MSN in Thailand.
With a monthly reach of over 90 million unique users, Admax covers six of the world’s fastest growing markets such as Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam and has sales relationships with over 350 premium advertisers such as Sony, Citibank and Blackberry.
Speaking about the acquisition, Prashant Mehta, CEO, Komli Media said “The strength of our teams and technology has established us as the leader in digital advertising across Asia Pacific. Admax’s deep publisher and advertiser relationships and strong team presence across key markets in South East Asia will further reinforce our position. We are delighted to have our expertise come together, allowing the combined organization to flourish as the strongest player in the region”.
After this acquisition, Admax will gain access to Komli Media’s leading technology platforms and solutions across display, mobile, video, social, data, and search advertising. Komli Media’s cutting-edge technologies help build scale for partners and leverage data to add unique insights. Recently, Komli Media has launched its proprietary Real-Time Bidding (RTB) platform which enables media buyers to evaluate, bid on and purchase online ad inventory on an impression-by-impression basis, leveraging data to reach their target audience with precision and scale, unlike any other platform in the region.
Komli Media will integrate its current SEA team, operating as Aktiv Digital, with that of Admax’s, under the Komli Media brand.