With Valentine’s Day celebrations marked across the globe with same fervour, India has emerged as the second top buyer market for lingerie and negligee on Alibaba.com portal, based on the total number of inquiries received from buyers. As on December 2011, Alibaba.com’s site analytics showed that India has emerged as a prominent buyer market, with the second highest number of search inquiries for sexy lingerie and negligee on the site.
Speaking about the growing demand for lingerie by Indian buyers, Nayan Thakkar, Manager, Sales & Services Operations said, “It is interesting to note that while flowers remain a global favourite to express one’s love, gifting choices in India are becoming increasingly bold. We have seen Indian SMEs sourcing sexy lingerie and various types of negligee from global suppliers to meet local demand. Sourcing online provides Indian traders with a cost-effective and faster way to bring popular international designs to today’s modern and demanding consumers.”
Indian buyers account for 13% of the total inquiries received for lingerie in the international marketplace of Alibaba.com as on December 2011, preceded only by the U.S. contributing 21% of total inquiries. Popular suppliers for lingerie for Indian buyers include China (88%), Hong Kong (1%), Malaysia (1%) and Thailand (1%) as per inquiries received on Alibaba.com. Indian buyers also ranked as the second the top buyer market for negligee with 18% of the total inquiries received. This category was led by the U.S. which accounted for 27% of the total inquiries received on Alibaba.com as on December 2011.