Homeshop18.com, one of the leading ecommerce players in the country expands books vertical with its all new user friendly online bookstore with catalogue over more than 10 million books. Currently it showcases books across more than 100 categories such as mystery & detective, entrepreneurship, humor, motorsport and computer & technology.
The store’s home page seems to be well placed as it clearly enables consumers to filter their options across top authors, popular books on cinema, and categories along with clear information on sale, just arrived, forthcoming title, best seller’s and recently sold books. Similarly, the product page also offers information on multiple aspects such as delivery, payment options, availability, order confirmation, overview of book and author including pricing and offers.
It claims to deliver the products within 2-4 working days and boasts of free shipping over all books, on payment side it supports payment options such as Cash on Delivery (COD), Visa/MasterCard based credit cards, Visa/ MasterCard/Maestro debit cards besides internet banking, cheque/DD.
Speaking about the launch, Sundeep Malhotra, Founder and CEO said “HomeShop18 said, “Books is a critical part of our ecommerce growth strategy and the launch of our bookstore plugs the gap which we felt we had in our product range. This is a category which touches all demographic groups and therefore a very critical one and we are very excited to add books to our range of offerings”.
In August 2011, HomeShop18 had acquired Noida based online book retailer coinjoos.com to strengthen its position in books, music and movies segment. The acquisition helped HomeShop18 to consolidate its books business and tap the fast growing books market in the country.