Exclusive: Delhi based digital media agency launches online toy store toygully.com

Elixir Web Solutions, a Delhi based digital media agency has launched www.toygully.com, an online toy shop. Toygully aims to offer a great shopping experience to would-be parents, new parents and kids who can choose toys based on their age, brands and price.

At present, it showcases 11 categories including outdoor play, art & craft, learning, sporting goods and dolls. It offers brands like Ra.One, Funskool, Barbie, Disney, Boon, and Dr. Woods along with several others.

It claims to ship the products within 2 to 3 days across the country, however it entails the duration of up to 2 weeks for delivering the orders in remote locations. On payment gateway front, it accepts all plastic card based payment options including mobile payments through Paymate and SBI Freedom, however it does not support Cash on Delivery (COD). On the other hand it also enables cash card payment via ITZ Cash, OxiCash and done card.

UX/UI

Toygully has mega drop down with popular brands category slider in each section with clear search bar on center of the top. The color scheme is soft yet peppy and well in sync with the spectrum of products being sold. The clear big buttons, good quality pictures and clear showcase of products adds to it. Venturing into a particular category we see clean filters on the left hand product can be sorted on various basis and makes for easy accessibility.

The Product pages are well crafted, though product descriptions could be a little more elaborate. On the other hand, product listing page sometimes comes across as way too long when the number of products are large and takes time in loading.

The look and feel of the site is perfectly what would want to be intended, keeping it sober, clutter free and attractive.

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