Naaptol Online Shopping Pvt Ltd that runs the shopping site Naaptol.com, one of the leading players of home shopping industry in India has increased its print media market share by 0.3% from last year according to ET TAM AdEx report which was released recently by The Economic Times. Naaptol is the only company from online space in the top ten Print advertisers in the country; the list has been primarily ruled by FMCG brands.
Accomplishing this feat of coming in top 3 for two years in a row, Manu Agarwal, Founder & CEO, Naaptol.com expressed his joy, “It’s a great honour to be a part of ET TAM list. We really have a strong belief in the print media and this is a great way to reach to our target audience. We would be further increasing our allocation on the print media as it has worked really well for our brand. Through our print advertising we have been successful in reaching to the core customer in metros as well as other tier 2 and 3 cities.”
Meanwhile, Naaptol’s robust spend on traditional media primarily, print advertisement, is emphasized from the fact that its business model has largely been driven by print advertisement. Apart from that Naaptol is also going to have TV channel as it eyes to tap consumers through TV selling.
According to the report, Tata Motors lead the position with 1.6% along with Gitanjali Gems, General Motors, Samsung India Electronics, Maruti Udyog, Mahindra and Mahindra and Videocon.