In 2011 we have experienced rise of business models over internet that focuses to cater to consumer’s CPG/FMCG goods need. Aaramshop.com, Zopnow.com and foodmandi.com, MyGrahak.com including others are few to evangelize this space in the past year. Interestingly 2012 seems to witness more entrepreneurs making their mark to cash in this category. With aim to carry forward the evolving trend, www.kiranawalla.com, launches its operation in Bangalore. Kiranawalla.com offers food, home care products, personal care products and fresh produce like fruits and vegetables from selected vendors.
Kiranawalla.com is a hybrid retail platform for independent neighborhood retailers, where they can connect with their consumers who have the option to select from a comprehensive range of brands. At present it showcases 307 brands and 2097 products in Food, 290 in Organic, 124 vegetables and 84 in fruits category. It boasts off filters like food, fruits, organic and vegetable along with location filter for consumers to shop through specific categories and location. For further convenience for consumers, kiranawalla .com has sub-filters under all the departments with option to sort by best match, product name with price description.
Speaking exclusively to iamwire, Vineet Sarogi, Founder, Kiranawalla.com said “It is a common problem for most working women and men in Bangalore to find time from their busy schedules to go out and shop for groceries. With tagline more saving, less traffic, we at kiranawalla.com gives consumers a chance to avoid hassle of shopping CPG/FMCG needs”.
It does not have its own logistic and the delivery of the orders is being done by neighborhoodretailers. kiranawalla does not make money from either fee or commissions from retailers for transactions. The retailers are given access to it absolutely free of costs with a permanent presence on its. The usage is also completely free for the consumers. Kiranawalla delivers the order within optional slot within minimum possible time; however, it also claims to ensure deliveries within an hour to some of the areas in Banglore. Currently it ensures delivery of orders beyond Rs. 100 across 20 locations of Banglore including Bana Shankar Road, Fraser town, HSR layout, Jay Nagar, Kormangala, Whitefield, Sarjapur Road, Indira Nagar, BTM layout, RT Nagar. All products sold on Kiranawalla.com are covered under a 15-day-Replacement-Guarantee and commits to replace any products for a replacement or refund. Currently it offers Cash on Delivery (COD) as only payment option, however it is also slated to integrate plastic card payment soon.
At present, it registers 120 to 140 visits everyday and claims to closes 15 orders per area. The venture is being self funded and plans to expand its operation across four metros within 6 to 8 months. However, it will be launching its operation in Delhi within 3 months.