Infibeam ties up with erupee, enables buyers to shop without sharing financial information

E-commerce firm Infibeam has tied-up with erupee, a network of retail touch-points which provide Infibeam Vouchers redeemable against any purchase on Infibeam.com. Erupee is an initiative of Ideacts Innovations, headquartered in Pune and allows customers to buy from shopping portals without sharing financial information like credit/ debit cards or any other net banking details. Customers can buy vouchers of any denomination from designated erupee Points using cash. The vouchers can then be used on Infibeam.com within a period of 1 Year from the date of purchase.

 There are over 200+ erupee Points spread across Bangalore and Pune, with a national launch in 40 cities, expected in March 2012. The vouchers can then be used on Infibeam.com within a period of one year from the actual date of purchase. Commenting on the tie-up, Kartik Jain, VP (Business Development) at Infibeam.com said, “erupee is an extremely convenient and safe method of paying for shopping online. We often receive requests from people who do not have credit cards but want to shop online. With features like erupee and Cash on delivery we hope to take e-Commerce in India to the masses.”

Earlier, Infibeam had started its own logistics operations in Delhi, Gurgaon and Noida. Infibeam now intends to rev up logistics services in 10 more cities by 2012. Among various ecommerce portals erupee provides its services to Zapakplus.com and redbus.in.  ” Infibeam.com holds expertise and leadership position in e-Retailing. We are very optimistic about our association with the company and look forward to increasing our coverage to address more customers.” said Ranjit Sawhney, Vice President, Ideacts Innovations.

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