Ecommerce, News

Exclusive: Neha Dhupia launches online retail store, sells Lingerie, Nightwear and Fragrances

With wish for very happy prosperous New Year 2012 on the homepage Bollywood actress Neha Dhupia has launched her etail store – HerStyle is an online store that offers International and national brands in lingerie, nightwear, accessories and alluring fragrances. Herstyle showcases a wide-ranging assortment of lingerie in finest fabrics, styles with vibrant colors and sizes that cater to distinct needs of women.

While navigating through, iamwire has outlined that the payment options given on the site are Netbanking/Credit/Debit, Pay By Mobile Phone, CCAvenue Gateway, CELLPay Gateway, Wire Transfer but only -Netbanking/Credit/Debit , Wire Transfer  and Cash on Delivery options are activated.  Talking about the Wire Transfer payment option, has provided HDFC account number in the name of Liva Designers Pvt Ltd to pay through. The website boasts off bouquet of filters such as brand, availability, price filters along with interesting filters for volume strategically clubbed with price range to offer easy and customized shopping experiences.

It claims to deliver to almost all locations within the geographical boundary of India. However, there will be a shipping charge of Rs.29 for order value up to Rs.299. Delivery is free for order value of or more than Rs.300. They have also categorized different delivery times for different products ranging from 24 hours to 15 days. The order placed for herstyle merchandises will get delivered through Aramex couriers. However, the international orders have not been made operational at the site.

On technology front, HerStyle runs on PrestaShop and socially it has been active on twitter promoting its collections through the tagline of -The best in women’s lingerie. Delivered at home ! Full refund if product is not to customer liking.

Meanwhile, Indian e-tail industry has been witnessing the crave amongst celebrities to either invest or venture in to this space. In fact,  in last six months, the e-tail industry witness the debuts of Bollywood stars like Salman Khan, Shilpa Shetty, Vatsal Seth, Ajay Devgan, Sanjay Dutt and Karishma Kapoor.

Disclaimer: – Information/analysis of the site is based on as it appeared at the time of writing this post.

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    I went and bought myself an excellent victories secret nightwear and an jockey bra.
    Great service but bad that they charge for delivery. will be a good ad into india’s online portfolio store.
    It should be free.

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