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Ecommerce eyes mobile offerings in India, IRCTC to step in with ticket booking mobile app from Feb. 2012

The phrase information is power is set to take on a new meaning as retailers seek to capture the capricious attention of information savvy internet shoppers. As with rising growth in smartphones and tablets, online companies are shifting their focus to mobile computing.

According to IT research firm Gartner Inc, worldwide mobile application store revenue is projected to surpass $15.1 billion, from both end-users buying application as well as applications themselves generating advertising revenue for their developers. Earlier, Infosys has developed special mobile application programme for retailers.

The proposed mobile app of IRCTC will enable users to access features similar to what is available on the full web version of the IRCTC, and for payment people can use their credit card, debit card or cash cards. There are already three apps – Paymate, Ngpay and Atom that can be used to book railway tickets, and are available across all platforms. These apps accept payment through credit cards, debit cards or mobile wallet accounts maintained by the service provider.

Meanwhile, many companies in this domain are developing more applications for the Android enable smartphones and tablets. According to ForeSee study, mobile devices generally play more of a role in research thirty-four percent of online shoppers use mobile channels for learning more about products. The mobile applications market is fast growing and with the advent of the smartphones and tablets in India the market is expected to multiply in coming years, offering too big an opportunity for e-tailers to overlook.

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