Shopclues.com, a horizontal ecommerce site led by one of the global veterans in internet space, Sandeep Agarwal has launched its beta version. The venture had already raised $2 million in funding from unknown global investors, said to be serial entrepreneurs and employees of some finest internet companies. Shopclues’s core founding team consists of Sanjay Sethi, erstwhile, Global Product Head for Shipping & Logistics, and Payments & Billing at eBay and Mrinal Chatterjee, former VP, Products & Services at Contenix Inc.
Shopclues seems to be fairly presented in its beta version, unlike some of the recently launched site it opens up quickly and at present it offers 9 categories including apparel, health & beauty, fashion accessories, home & garden, computers and electronics, mobile & accessories, gifts and flowers. It showcases feature like my cart that allows you to add your wishlist in the cart along with feature to create your account that gives consumers chance to create his/her profile, track order status and request a return. It also enables consumers to earn 2% of credit as a loyalty point at every ticket size of the purchase offers clues bucks while buying through credit card and net banking only.
How shopclues.com works for sellers: In order to sell on Shopclues merchants need to register and get verified as a seller followed by filling up a form and registration process. Later Shopclues verifies merchants as a seller. Once merchants become registered seller at Shopclues, it takes six easy steps including uploading of the product catalogue through its Catalogue Management tool. After the successful sale of the product, Shopclues deducts its commission and rest goes to merchant.
While navigating through the categories we have found wide range of products in home & Garden followed by fashion accessories, electronics, mobile & accessories, gifts and flowers. However, cosmetic and apparel have comparatively less products in offerings. It boasts off price and brand filters that enable consumers to shop across their choice and budget.
In order to harness potential of social media, shopclues hopped on to aggressive pre- launch social media campaign and has over 26,000 likes. It is stressing on online search, affiliate marketing and mobile marketing to woo consumers instead of TV, radio or print ads, which is now a day’s vogue within fund fueled ecommerce players in the country. Shopclues sees social media as a new discipline to engage and acquire customers.
The website commits to ship the orders within 48 hours with the help of top tier third party logistic partners. It offers merchants a market place that connects buyers and sellers online and offers a trusted and safe online shopping environment. Shopclues uniquely offers “No Anxiety Shipping” that assures consumers not to worry and anxious after buying a product at shopclues.com. Currently with Cash on Delivery(COD) it also provides online credit card payment option. Shopclues digital payment options are powered by Times of Money, subsidiary of Times Internet Limited.
Shopclues claims to replace any order within 14 days of delivery, with free return shipping in case a product which is not as per the specifications in size, color, defective or significantly different from the description given by the merchant. Making emphasis on buyer protection Shopclues stresses on thorough screening of merchants before they brought on seller board. It claims to assure authentication and genuinity of the bought products with warranties and guarantees as entailed by the product. Shopclues entails policies and rules in the form of common guidelines that create a safe, trusted and fair trading environment for all shopclues.com members.
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