MedPlus launches medplusbeauty.com, offers virtual cosmetic studio

With net shopping gaining grounds in India, product sales are moving online in a huge way. Online stores for different categories are coming up, from books to eatables to collectibles.  Joining the league of e-commerce venture, MedPlus, the pharmacy chain with over 1000 outlets has launched a new online beauty store medplusbeauty.com. The concept is framed to provide convenience, excitement and value for money for online consumers.

Speaking at the launch, Madhukar Gangadi, Founder and CEO, MedPlus said, “The rapidly growing economy and urbanization has opened up huge opportunities for beauty, wellness and personal care products in the country. With MedPlusBeauty.com, we see a big opportunity for a platform that overcomes the traditional limitations of brick and mortar like limited availability of products under one roof and absence of convenient payment and delivery options. Additionally, our virtual studio provides our customers an unparalleled experience of trying on hundreds of makeup products prior to purchase easing any doubts from their minds as to what the final look will be like. Our supply chain management and distribution expertise allows us to offer a wider variety of products, competitive pricing and convenience of home delivery and still remain highly competitive.”

MedPlusBeauty.com will sell over 12,000 national and international brands online. The company will deliver products the same day, piggybacking on six warehouses in the country it set up for the pharmacy chain.

One of the unique feature of the medplusbeauty.com is its  ‘Virtual Studio’ wherein one can create unique looks of one’s own and try out hundreds of actual makeup products before making a purchase. The virtual studio allows the customer to upload her image to the website and try various brands of makeup, buy the products selected with a single click and save or share the created looks with friends and family. It will also provide free shipping on orders over Rs 300.

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MedPlusBeauty.com though will face good competition from existing online store. Amongst the existing players in beauty products segment UrbanTouch , CoolLifeShop and StarwberryNet have good presence in India.

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