For years, the Indian art and crafts have made India a famous tourist destination. And for those who are interested in the myriad art and craft entertainment culture of India online, there is a new entry into the market. www.theindiacrafthouse.com, an Indian handicraft site has been launched with endorsement from Dastkari Haat Samiti. The Dastkari Haat Samiti is a non-profit association registered under the societies Registration Act, 1860. It was founded in 1985 in New Delhi, India.
Commenting on the launch of this new portal, Jaya Jaitley, Director of the Dastkari Haat Samiti said, “We have constantly tried to raise the dignity of Indian crafts persons through encouraging excellence, increasing outreach and maintaining strong links with their cultural heritage. Within this context we help them to feel a part of a contemporary and ever changing world. The India Craft House will most certainly help us in our objectives. I welcome their partnership and commitment. ”
The site is inhabited with a wide selection of products from every corner of the country, direct from the artisan or from NGO’s working closely with artisan groups. The site also ensures a safe delivery to your doorstep free of charge, for all orders above Rs. five hundred within India.
However, The Indian Craft House objective is to bring people intimate with Indian craft. Shailesh Bishnoi, CEO, The India Craft House said, “For all of us at the India Craft House, this is indeed the culmination of a common vision amongst the founding team. What started as an idea to help make a difference to a deserving cause, has today taken shape as a beautiful portal that we hope will bring Indian craft in its most authentic form closer to people globally.”
The company is presently promoter funded and is aiming to raise angel investment in early 2012, primarily to be used in working capital and customer acquisition.
Internet shopping in India is growing every year and online handicraft segment offers vast potential with high margin and a premium. Among the existing players in this segment are aporv.com, craftville.com, villcart.com fabindia.com,unwrapindia.com, shopo.in, afday.com, nethaat.com and craftila.com artarcade.com and allindiaweb.com. craftsvilla.com has raised early stage funding from Nexus Venture Partners and Lightspeed Venture Partners.
According to the Data from ministry of textiles/ Export Promotion Council for Handicrafts the handicrafts market in India has been growing at a steady state, almost doubling every 5 years. India has 2% of the global handmade products share, which seems to offer vast potential in the market via online shopping. For the new online players it will also help discerning buyers globally access genuine artifacts.