alliances with Microsoft to strengthen consumers interface

Following the likes for the introduction of unique technology and trend by shoppers in recent times, has collaborated with Microsoft to bring its best selling offers closer to its consumers through new technology. Besides, all customers who upgrade to Internet Explorer 9 and pin to their IE9 browser will get a free gift voucher and easy access to their favourite shopping portal from their desktop taskbar.

Commenting on the association, Sundeep Malhotra, Founder and CEO, HomeShop18 says, “We feel proud to partner with Microsoft to offer easy access to our e-commerce portal With this association, we wish to introduce further unique technological benefits in order to strengthen our customer interface. Keeping all the consumer needs in mind, we have announced the association with Microsoft.’’

The alliance will help users to easily ‘Pin’ the website to their Windows 7 taskbar and get one-click access to their favorite shopping site. At the same time, Microsoft India is also excited about providing browsing service to Homeshop18. “We are very excited about our partnership with, one of India’s fastest growing web destinations Through this association, we have made it simple and fun for subscribers to get one-click access to their favorite shopping site with Internet Explorer 9. We are confident that Indians will love this all new impressive browsing experience”, said Senthilkumar Sundaram, Director, Product Marketing, Microsoft India.

Microsoft & plan to collaboratively offer advanced applications and features like offering HTML5 based premium online shopping delight to the consumers.


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  • Aarifa Juliet Khan

    Good for premium online consumers. Great going !!