Fashion and lifestyle brand, Loops and Knots, is all set to make its presence in burgeoning Indian e-tail market. The brand plans to launch its e-commerce business on February 15, 2012. Spring collection of apparels and accessories will be available on the upcoming website including formals, yoga wear, sportswear, night wear, swimsuits, lingerie, and accessories. The targeted segment would be between the age group of 15 to 40 years of females. Loops and Knots already has presence in the US, the Balkans and Eastern Europe.
In an exclusive interaction with Iamwire, Rajendra Trakru, Group MD & CEO, said “The concept of ‘Loops & Knots’ is to deliver world class Products collected from different parts of the globe which are not easily available within the same country, at an affordable price.”
Answering the question – why Loops and Knots preferred online medium to enter the Indian market?, Rajendra said “we have been tracking the Indian market from last 4 years and seen significant growth of ecommerce ecosystem with newer payment methods like Cash on Delivery (COD)”. The Loops and Knots will accept plastic card payments as well as COD with 100% replacement Scheme for any product which is not acceptable to the customer due to any reason. In future Loops and Knots India will introduce cosmetic including range of deo and natural perfumes.
However, in past few months Indian ecommerce industry has been experiencing considerable amount of traction in lingerie category (including innerwear, night wears), several lingerie centric online stores have been launched this year including Shopimagine.com, zivame.com and herstyle.in, mylace.in. Last month Homeshop18 also has launched its online lingerie store.
Throwing more light on Loops and Knots learning of the Indian ecommerce market, Rajendra said “we found remarkably diversifying scenario which changed not only with the States and Union Territories, but also even within it. So, we carefully crafted our marketing strategy to attract economically independent women based in metros and tier 1 & 2 cities.”