Ecommerce, News

Sher Singh lifestyle apparel launches in India, expects $100mn in two years

If you want lifestyle products such as tees, trouser, polos,shirts, skirts, saris and tunics delivered at your house without physically exhausting yourself then is online shop for you. Online retailer, in bid to provide a contemporary range of apparel for men and women in India has launched

The company is expecting a turnover of $100 mn from the range in the next two years. offers free home delivery anywhere in India for lifestyle products such as tees, trousers, polos, shirts, dresses, skirts, saris, and tunics, priced Rs 499-1,999. According to company officials, the range, which embodies contemporary Indian concepts, is the result of collaboration between top designers from New York and Delhi.

“We expect online sales of $100 mn from India over the next two years. Market leaders like Flipkart and Myntra are proving that such turnovers from online businesses are possible,” said Sanjay Guleria, CEO,

Online space in India is growing everyday and it helps emerging markets. According to Guleria, in the last three years, the Internet penetration in India has more than doubled from 42 mn to 88 mn users. The latest figures show a user base of 100 mn! This is one of the fastest growing Internet populations on the planet.

To encourage online sales, the company is making it more convenient for users to shop on the Internet compared to a physical retail store by offering free shipping, free returns, and three-day delivery anywhere in India.

Cricketer Zaheer Khan is the brand ambassador and part owner of what is claimed to be the world’s first global online clothing brand from India. “The apparel has a very modern lifestyle branding to it that will appeal to all Indians. Sher Singh has the potential to be the biggest online apparel brand in the world,” said Zaheer Khan, Indian Cricketer and co-investor in Sher Singh.

Sher Singh however is backed by venture capitalists like Tiger Global Management and Accel Partners as well as angel investors such as Rajan Anandan (MD, Google India), Sushama Reddy (model/actress), and Kishore Lulla (Chairman, Eros Entertainment).

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