ArtistAloud.com, India’s leading digital platform for original and unreleased music is back with the second season of its WebCerts property, which has seen performances from the likes of Shankar Mahadevan to HimeshReshammiya. Its most recent WebCert was with indie music band Indian Ocean, and saw an unprecedented number of fans and viewers logging on to watch the performance across the web and on their mobile phones.
On receiving such an overwhelming response from the audience, Siddhartha Roy, COO, Hungama Digital Media said “Recording over 50,000 page views for a WebCert only goes to show that the property has evolved as has the audiences viewing habits. It is no surprise that the audience is looking towards the digital platform to fulfill their entertainment needs. However today, properties like the WebCert are giving them an opportunity to watch a concert that is taking place miles away. With the use of social media, they are also able to interact with other fans of the bands and in some cases the band that is playing.” He added, “We will continue to innovate and evolve our technology, service and the overall user experience”
The WebCert is an arm of leading digital music platform ArtistAloud.com, streams live performances on ArtistAloud.com, Facebook, YouTube, Daily motion and through Mobile on all Nokia Smart Phones. The WebCert property in Season 1 was a success with several independent artists taking their music to their fans via the Internet. With the advent of 3G and faster data speeds over mobile internet, consumers can look forward to several innovations from Hungama, that explore a new level of consumer interactivity and user experience over the internet and mobile phones.