Domino’s, which started its online platform in September 2010, has over 10% of its annual sales coming from the online medium. Even though the figure might be tiny compared to the 30% globally, India’s internet market is far from small, believes Patrick Doyle, CEO, Domino’s Pizza Inc.
“India has a lot of young people who are tech-savvy. E-commerce in India is definitely going to grow huge. We are planning our investment for building the online medium for delivery,” said Patrick Doyle.
Taking into account of the rapid growth of internet in the country, Doyle says it would not be long before India overtakes US regarding online sales. According to a survey, e-commerce industry in India, growing exponentially with transactions rising 50% every year with business ecommerce market in India to be worth over Rs 10,000 crore a year, while the business to consumer market is about Rs 30,000 crore, of which the travel sector alone contributes Rs 20,000 crore.
Players like MakeMyTrip, Yatra, Jet Airways, IRCTC, Amazon, and eBay, Infibeam, Flipkart and Indiatimes are part of it. The sector is growing at around 35% year over year, according to a source report. Retail chains like Bata, Shopperstop, Futurebazaar and Woodland are revamping the growth story of e-commerce in India.