Imaginate’s “Augmented Reality” – boon for apparels in online retail

A two-day NASSCOM conclave 2011 not only offered an opportunity for entrepreneurs’ to interact with industry experts and investors but witnessed several start ups working on unique concepts in their bid to outshine other. Somehow, companies such as Imaginate and Open Web Labs with their innovative business models stand out in the conclave.

Imaginate announced release of Augmented Reality (AR), which is touted as next game-changer in online retail.  Augmented Reality is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.  And TrialAR, helps apparel retailers to let customers try their choices of dresses on application before they could shortlist on the one or two dresses for actual trial.

At the same time, Imaginate provides shoppers try out apparels immediately and effortlessly by just standing in front of an LCD screen, which is installed in the shops and choose the apparel to try out and Imaginate virtually fits the selected apparel and helps to shop quick.

According to Hemanth Satyanrayana, CEO of Imaginate , it is developed keeping in mind the day to day activities of retail, advertising and for many other sectors. In retail, with the variety of cloths available and people trying out apparel is a cumbersome and lengthy process.

Besides, the NASSCOM conclave was a buzz of activity with product entrepreneurs rushing between sessions and workshops on subjects ranging from market opportunities in Africa to pitching to angel investors. Over 1,100 software product start-ups have come up just in the last five years, reports NASSCOM.