Ecommerce, News adds lingerie to its portfolio, launches online lingerie store

HomeShop18Joining the bandwagon of lingerie portals like ShopImagine,TrendStreet, Zivame, Mylace, N-Gal Originals, and Herstyle, has launched its own lingerie segment. Homeshop18’s new online lingerie store will offer brands like Lovable, Bwitch, Bodycare, Groverson’s, Enamor and Neva at exclusive prices.

On the launch of the online lingerie store, Sundeep Malhotra, Founder and CEO, HomeShop18 said,We always strive to offer our dedicated customers a superior shopping experience through continually enriching our product categories and customer service. Stronger than expected sales growth has encouraged us to further enhance the product categories so that our customers do not have to spend their time looking at different shops for different brands of products

However, is not the only one that has seen the potential of it. Bollywood actress Neha Dhupia is another name among the long list of film personalities who have turned to lingerie business recently. The actress, who had nurtured this dream for quite some, is giving finishing touches to the product line.

Nonetheless, HomeShop18 will feature over 20 brands including bridal lingerie, plus size lingerie, everyday wear, shapewear, lounge wear, nightwear and swimwear. Customers can browse by category, brand, colour and other attributes. “We offer a shopping experience that’s both private and convenient so our customers can shop with ease. Our significant part of the revenue is generated from the tier-2 markets. Launching an online lingerie store makes a perfect combination of hassle free shopping through exploring different brands offering inaccessible brands to these markets at aggressive prices’’ added Sundeep.

Earlier, had acquired, a books vertical to strengthen its product portfolio. HomeShop18 currently sells more than 450 brands and more than 10 million SKUs. At present, offers value propositions, with cash on delivery option and free shipping across India. For details on its various products, call 1800-1800-918 Toll-free or log on to

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