Future group and PAYBACK kick off nationwide media campaign PAYBACK, India’s largest multi-partner loyalty program has launched an online nationwide media campaign to announce its new brand identity. The campaign will also introduce its new program partners from Future Group.
The 360 campaign has started from Tuesday (November 15) and will continue till the end of December. PAYBACK partners including Big Bazaar, HPCL, ICICI Bank & Makemytrip.com will also be a part of the new PAYBACK campaign.
“This is our first large initiative with Future Group post establishing our partnership and we are excited about it. Our goal is to enhance the PAYBACK experience of shopping. The concept of multi-partner loyalty program is still in its nascent stage in India even though India is the 4th largest retail market in the world. There is a vast, untapped opportunity for PAYBACK and its partners,” said Vijay Bobba, CEO & MD, PAYBACK.
This is the first time that a customer loyalty program will be rolled out on a large scale in Indian online retail space. Earlier, Future Group has launched the PAYBACK loyalty program including its six retail formats across more than 300 stores of Big Bazaar, Central, Brand Factory, Ezone, Food Bazaar & HomeTown and also through its online shopping website Futurebazaar.com.
The communication strategy is to show the power of PAYBACK where, using one single card, members can earn loyalty points when they shop at a wide range of different partners and brands online.