Celltick swells in India, targets 400mn mobile consumers for LiveScreen

In a bid to reach to maximum mobile consumers in India, Celltick, the market leader in Home Screen Mobile Marketing, has announced the expansion of its Indian subsidiary along with the appointment of Abraham Punnoose as a new Managing Director of Celltick India to lead unrelenting growth of the business.

Speaking on new developments, CEO of Celltick, Ronan Daniel said “India is a vast country with immense demographic variations including culture, language, religion, lifestyle and social status. We strive to provide our customers a service which crosses all these boundaries and engage with their consumer base. I welcome Abraham, who brings more than 15 years of experience within the mobile VAS ecosystem, to the Celltick team and to lead the continued growth of our business in India”.

At present, India has a mobile subscriber base of over 650 million which is growing rapidly. Celltick is looking forward to reach more than 400 million mobile consumers through its current contracted customers on their networks. The company sees huge opportunities for business growth within established as well as new customers in the Indian market.

Celltick’s  LiveScreen® publishes content directly to the consumer’s mobile home screen when the phone is in an idle mode. The content appears silently and non-intrusively, delivering news headlines, sport updates, games, traffic and other targeted useful information as well as advertising and promotions. Consumers engage with the service through an interactive dialog on their home screen guiding them to further options for mobile content consumption.

Celltick partners with an extensive network of regional content providers and media agencies to ensure a wide variety of regionalized content services. “I am excited about the potential of Celltick in the Indian market.  Celltick is a pioneer in the convergence of media and mobility and its unique patented technology enables access to hundreds of millions of mobile consumers daily in one of the largest and fastest growing mobile markets” said Abraham Punnoose, new Managing Director of Celltick India.

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