Autojunction.in, the auto centric eCommerce portal from the eCommerce company mjunction services, is gearing up to launch a co-branded supplement called the Autojunction. Initially, it would be launched as a quarterly supplement in the first week of December.
Through this association, autojunction.in would facilitate The Telegraph with contents for an exclusive co-branded supplement covering all sphere of the automotive world. The four-page, Autojunction will be a colour supplement and will feature car reviews, comparison tests, and interviews with renowned industry experts, travel features, news features and reviews on car accessories news, technology features, motorsport and extensive details on upcoming cars in India. Apart from it, Autojuction will also feature interactive segments like User Review and Ask an Expert column.
The content will be developed by an in-house team of Autojunction and will be available for the free of cost with The Telegraph.
Shedding light on this strategic alliance, Sumit Chatterjee, Head, autojunction.in, said, “There is a need for quality content generation and an effective medium to reach the auto lovers in India. With the introduction of Autojunction it will leverage the in-depth expertise of autojunction.in and the large reach of The Telegraph to offer diverse, informative, and expert contents to the readers. After looking at the response from Autojunction in Kolktata we might plan for introduction of this feature in other markets.”