On November 7 Google announced Google+ Pages; offering brands the ability to manage their social media presence in the Google+ network. This move mimicked long-standing functionality offered by Social Networking giant Facebook.
After it’s much awaited nod for creating Google + pages for business, brands moved fast to create Google+ Pages. Here is the snapshot of the study and journey of Google + in one and half weeks
At the time of this report 61% of the top 100 brands globally have already established Google+ Pages. This compares to 93% of the top 100 brands that have adopted Facebook Pages
- Only Google has a Google+ page but no Facebook Page
- Only 12% of top 100 brands that have Google+ pages have linked to it from their homepage
- 53% of top 100 brands link from their homepage to their Facebook Page
- Only Marlboro has neither a Google+ or Facebook Page
Inevitably, Google had the largest fan contingent of any brand on Google+, having attracted more than 65,000 fans. In these early days of Google+ Pages, top consumer brand stalwarts like Coke, McDonalds and Verizon had only dozens of fans, all just a shadow of the millions of Facebook fans these brands have already connected with.
- Over two dozen of the top 100 brands have over 1M fans on Facebook
- No brand other than Google had more than 50,000 Google+ fans
- Over two dozen of the top 100 brands had zero Google+ fans at the time of the report