In order to recognize creative excellence in digital advertising, Yahoo ! India today announced Ogilvyone Worldwide as a winner Yahoo Big Idea Chair Award 2011. This is the Second edition of venerated award that concluded in Leela Kempenski, Gurgaon. Contract Advertising, Maxus India is amongst others to click the chord of creativity with their striking initiatives within Indian Digital Marketing landscape.Originally conceptualized to felicitate creativity in the United States, the Big Idea Chair award has evolved to become an exclusive global award, which recognizes creative work of digital communities over the world including India.
Speaking on the auspicious ceremony, Nitin Mathur, Senior director, marketing, Yahoo! India said, “As a leader in the digital space we have successfully concluded the second edition of Yahoo ! Big Idea chair Award. In fact we have got some exceptionally well entries to judge the appetite of creativity in Digital marketing space, however he also stressed on the urge to evangelize and optimize more to be at par with global counterparts.”`
Unlike first edition of the coveted award, this year, there were eight award categories. For the awards, Yahoo! received 183 entries from various creative and media agencies in India. Eventually, Ogilvyone Worldwide out edge others to bag the coveted Yahoo! Big Idea Chair Award. Apart from Ogilvyone Worldwide, other winners across other categories are Contract Advertising for Best Online Video Advertising, Ogilvyone Worldwide for Best Use of Social Media, and also for Digital 360 degree Award. Newly added categories are won by Ogilvyone for Best Use of Mobile Advertising, Maxus India for Best Use of Search.
Undoubtedly such initiative to acknowledge the creativity in the field of digital advertising is a kind of confidence catalyst for agencies to tread the innovative path. Winners across four categories for digital creative excellence have certainly deserved the acknowledgement for their offbeat concepts and further immaculate execution. However, the creative spectrum in digital advertising is wide open and agencies need to stress more to create advertisements that catch and strike the Indian consumer’s eyeballs.